PURE EV is an electric vehicle vertical of PUREnergy, a startup that found its genesis at IIT Hyderabad. PURE is the acronym for Power Using Renewable Energy, which clearly defines the purpose of the startup. It focuses on finding ways to switch over to renewable sources of energy and contribute towards energy saving and environment preservation. One of the major steps taken is successfully accomplishing solar projects in a number of universities, schools, residential areas, NGOs and hospitals, while their major expertise remains in energy storage technology.
Another way the firm offers energy-saving methods is with its electric two-wheelers and high-performance Lithium batteries. Both the products are given the brand names of “PURE EV” and “PURE Lithium” respectively. The company was founded by Dr Nishanth Dongari, Associate Professor in the Department of Mechanical and Aerospace Engineering at IIT Hyderabad in 2016. Mr Rohit Vadera, an alumnus of IIT Bombay, leads the company. He has work experience in the oil and gas sector with leading global engineering firms in Abu Dhabi and has also worked with Ostro Energy for development of wind and solar plants.
With a dedicated set up of a 40,000-sqft state-of-the-art facility, co-located with Indian Institute of Technology, Hyderabad, and manufacturing capacity of 2000 units per month, PURE EV aims for large scale production of electric vehicles and electric batteries. The company collaborates with the R&D laboratories of IIT Hyderabad, hence availing strong technological support.
There is a variety of two-wheelers offered by PURE EV, namely Egnite, Etrance, Epluto, and Etron.
“PURE EV has been continuously working on price reductions on all models with the help of in-house manufacturing of high-quality Lithium Battery, and a strong product design team who collaborates with various suppliers to fabricate critical components at affordable costs. We have 70 per cent indigenous content in terms of the value-added, and this factor is supporting the favourable unit economics,” said Dr. Nishanth Dongar.
The most noteworthy points about the electric vehicles by PURE EV are:
EPLUTO 7G is an electric scooter with a multi-speed smart design, which gives the rider total control of the ride experience. Price of PURE EV Epluto starts at Rs 83,999/- (Ex-showroom) and can differ, depending on the city. It has one variant called PURE EV Epluto STD. You can also get PURE EV Epluto at EMI at Rate Of Interest of up to 9.7%.
PURE Etron is an electric bicycle offering an extremely low running cost of 5 paise/KM, it offers a much cheap mode of transport as an electric vehicle.
The ex-showroom price of PURE Etron is Rs 39,999/-, it can be different in different cities. The electric bicycle comes in one variant, namely, PURE EV Etron STD.
PURE EV ETrance is the first unisex electric mobike in India, ideal for women of all age groups, and last-mile logistics. It is thoughtfully designed with a quick pick up for urban mobility.
The Price of the electric moped bike starts at Rs 54,999/- (Ex-showroom) and can vary in different cities. It is available in one variant, PURE EV ETrance STD
PURE Egnite is the country’s longest-range premium MTB Electric Bike. It lets you enjoy a powerful, comfortable and rugged ride that can handle the urban battleground as well as tough terrains. The ex-showroom price of PURE EV Egnite starts at Rs 47,499/- and can vary in different cities. It comes in one variant, PURE EV Egnite STD.
Pure EV Egnite
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