EV Duniya’s Founder and CEO, Mr. Arjun Pawar had a candid conversation with Mr. Jeetender Sharma, the Founder and Managing Director of Okinawa Scooters. During the conversation, Mr. Jeetender put forward his views on various aspects like:
Read along to understand his views.
Jeetender: As you might be already aware, Okinawa is a 100% Indian company. We launched our first electric scooter back in 2017. Although the company was founded in 2015, it took us 2 years in the research and development of our prototype, test the vehicle and then finally launch it.
Mr. Jeetender Sharma, Founder and MD of Okinawa
Right from the launch of our first scooter, our main focus has always been Make in India as our customer base is Indians. I believe that to be able to build trust and confidence among the Indian buyers, especially when it comes to electric vehicles, we should majorly focus on parts manufactured in India.
In the past, we have seen quite a few low performances of electric vehicles being sold in India. The companies imported all the parts from other countries, just assembled them here and sold them to the customers.
This is where we wanted to be different and started with the Make in India mindset. We started getting all the parts that were manufactured locally. And finally, when the government launched the FAME 2 scheme in 2019, Okinawa was the first company to get approval owing to two major factors:
So this is the way we approach forward towards the Make in India initiative. As a company, we always feel that if we have our products made from local parts, we have a better policy to control the quality of parts from our suppliers.
Our primary focus is always on QCD – Quality, Cost, and Delivery. We aim to have a high-quality product at a reasonable cost to the consumer.
If you have local parts, you can easily manage your suppliers depending on the regions. At Okinawa, we are working our best towards the vision of Atmanirbhar Bharat and Vocal for Local.
Jeetender: Due to Covid19, not only India but almost the entire world has been in lockdown for around 3 months. So it is understandable that there will be hardly any vehicle deliveries in this quarter. But now that the lockdown is slowly getting lifted, things will start getting back to normal.
In my opinion, the lockdown owing to Covid19 has brought a change in the way people think. We are seeing pollution levels drop to record low and people are starting to appreciate nature more. They are realizing the adverse impact of pollution.
This realization will bring a change in the way people see Electric Vehicles as the basis of these vehicles is green technology. As such, people will start giving preference to EVs and the government push for the adoption of EVs will only help the cause.
Post Covid19, we will see a huge demand in the two-wheelers sector. I say this because, in order to maintain social distancing, people will start avoiding public mobility and will prefer having their own vehicles.
The thing that will favor electric vehicles is that after the implementation of BS6, the cost of Internal Combustion Engine (ICE) vehicles has shot up drastically. And as we know, the day to day cost of running an Electric vehicle is 1/10th of the cost of running an ICE vehicle. All these factors combined together will generate a huge demand for electric two-wheelers.
So as a company, we strongly believe that the future of electric vehicles is bright.
Jeetender: As I said earlier, the lockdown has had an impact on everyone and we are no different. Our manufacturing unit was completely shut for some time as per government directives. Then as things eased a bit, we started our unit at 25% capacity, then increased it to 50% and have now resumed at 100% a few days ago, all while complying with government guidelines.
On similar lines, our suppliers have also been affected.
Jeetender: I think there will be no changes in the prices. As far as Okinawa is concerned, we will not be increasing our prices as we do not want to have any impact on our customers. We want the price to be fair keeping in mind both our customers as well as our dealers.
Jeetender: We will soon be launching our motorcycle – the Oki100. It will be launched sometime later this year.
Jeetender: The Oki100 is quite special for us. The features I would like to highlight are:
When we talk about its power and performance, the bike is comparable to a 150 CC Internal Combustion Engine bike. Add to it the stylish looks and you will understand what sets it apart from the competition.
Jeetender: Well, we offer the choice of color and theme for the scooter to our customers. If you see on our website, we have around 4 theme options that our customers can choose from and a professional artist does the artwork by hand. We use high-quality colors on the vehicle. I believe this is a unique feature and no one in the industry offers this, be it for Electric vehicles or for ICE vehicles. This option is available on our entire range of scooters.
Jeetender: As of today, we have around 350 dealers. Talking about expansion, we want to add more than 200 dealers to our network.
So to conclude, the interview with Mr. Jeetender was very insightful and shed light on how the Covid19 crisis will prove to be boon for the electric two wheelers sector.
Also read: Okinawa sells over 1000 electric scooters within a month after lockdown relaxation
Worste service and build quality headlamp and till lamp run in rains filling water inside and service center person’s telig no spares
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