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Mahindra’s Merger with Israel’s REE Automotive

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Mahindra & Mahindra declared their inked pact with Tel Aviv-based REE Automotive to inspect the production of electric commercial vehicles. This Mumbai-based firm has penned an MOU with the start-up to scout manufacturing & development of commercial EVs for global markets. The prudent partnership will support REE’s revolutionary EV corner platform & module technology of merging steering components, suspension & powertrain in the dome of a vehicle wheel.

REE combined with Mahindra’s deep-rooted vehicle manufacturing assets, sourcing capability,  engineering & design, is set to watch this strategic partnership do wonder for both companies. 

The association will brace REE’s global customer need for up to 250,000 commercial EV units over a few years. This also involves any volumes for Mahindra’s international & domestic markets. 

Mahindra’s alliance with REE has the prospective to bring an unruly approach to a modern era of vehicles, taking advantage of our specific strengths,“ the Executive Director at M&M, Mr. Rajesh Jejurikar.  

The cut-throat advantages of M&M’s experience in outstanding production capacity, sourcing ecosystem, engineering & conventional vehicle system design, with REE’s corner modular architecture, offer an ideal match to carry out zero-emission vehicles, together with autonomous vehicles. 

Daniel Barel, the CEO & Co-founder at REE said “Mahindra’s volume flexibility, engineering capabilities, quirky design & cost structure will be the cue to the company’s aptness to address the majority of the commercial EV market with targeted mission-specific vehicles & large-volume vehicles.”

The adaptability of the platform makes it complete for any type of an EV such as shuttles, taxis, passenger cars, last-mile delivery, mid-duty delivery trucks & commercial vehicles. Mahindra & Mahindra, a segment of USD 19.4 billion Mahindra Group, has a bright future ahead at bringing a change to the EV culture in India. 

Barel believes, “Having a partner like Mahindra joining our growing OEM partner’s network will allow us to drive our EV technology faster and at scale.” 

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